Content is changing at an unprecedented rate. From Snapchat to Facebook Live, it seems like there’s a new way to consume media every day. When you look at the distributed web, you see a lot of things emerging that have always been there...just delivered in a much better way.
Take quizzes and trivia for example. Quizzes have been around since ancient Greece, and are as foundational to digital media as the tablet was to the newspaper. Trivia is defined as: “three lower Artes Liberales, i.e. grammar, logic and rhetoric. These were the topics of basic education, foundational to the quadrivia of higher education, and hence the material of basic education and an important building block for all undergraduates.”
Over the last 50 years, trivia has grown to become a fun social game where people show off their knowledge of random facts. Re Popularized by two Columbia undergrads named Edwin Goodgold and Dan Carlinsky in the ‘50s, trivia has gone from pub floors to mobile devices.
Fast forward to BuzzFeed’s thought-provoking hit like “Which Disney Princess Are You?” and The New York Time’s "Airport Knowledge Quiz", trivia and quizzes have become one of the most popular formats on the web today. Not only are they fun, they’re effective.
Sure it’s fun to see what you remember from Star Wars, but quizzes and trivia are learning experiences at their core. We can use this universally loved format to quantify our knowledge and make more informed decisions.
That's where NewsUp comes in. We’re using quizzes to drive information, not just entertainment. Sure, we all want to know Who Said It: Ben Carson or Eric Cartman. And yeah, we love making quizzes about beer, but at the end of the day, we want to separate fact from fiction for the world’s most pressing issues, like North Korea, ISIS, and perhaps the world’s greatest potential threat, Donald Trump.
Quiz, gif, video. Radio, newspaper, photograph.
The platforms will constantly change, and the content will evolve with it.
Written by Andrew Schuster — Co-Founder & CEO