Frank Leopold Weil, a renown American lawyer once said “apathy is the enemy of democracy." Mr. Weil's words have never been more important. From the Brexit and Trump phenomena to the rise of fake news and the “Catch Me Outside” girl, we’re living in crazy times, and I think it's fair to say we're all a bit exhausted.
The quiz’s ability to group people by identity, knowledge, and common interests make them irresistible to the human psyche. Digital news publishers can drive meaningful audience engagement through the powerful psychological motivations of a quiz.
At the end of the game, season, career, etc... it’s all about the stats, and quizzes are a natural fit for publishers looking to engage the sports fanatic around fun facts and mind-blowing numbers. Here are five quizzes built at NewsUp HQ that have proven to challenge the casual ballgame goer and the hardcore sports junkies alike.
So whether you’re a marketer on a mission to increase reach, a content creator looking to develop the right content for the right audience, or an advertiser trying to sell more product, data is essential in helping you make informed decisions. And quizzes, they’re data goldmines - time to start digging!
Content is changing at an unprecedented rate. From Snapchat to FB Live, it seems like there’s a new way to consume media every day. When you look at the distributed web, you see a lot of things emerging that have always been there...just delivered in a much better way.
While Bullseye is extremely valuable when developing a marketing plan for a business, I’ve found that it also lends well to more tactical marketing efforts like a new product launch. Let me explain.
Unlike traditional waterfall strategies, agile content development relies on a feedback loop that monitors real-time audience behaviors and interactions. By releasing content iteratively, and tweaking that content based on audience feedback and analytics, publishers can deliver the right content, to the right audience, at the right time.
We’re in the midst of a content renaissance. And folks, quizzes are the secret weapon of your editorial strategy. Quizzes are fun, addictive, and made for social sharing. 82% of Facebook users that notice a quiz shared by a friend will go on to take that quiz themselves.
The distributed web allows for unprecedented access to content across a multitude of channels and formats. It also makes the internet extremely noisy. So how do you determine which channels to use, when to go for it, and how to leverage them? Traction provides a framework to do just that, and it’s called Bullseye.
As we dive a bit deeper into 2016, I wanted to take a moment to reflect on the incredible journey we’ve been on since launching NewsUp. Together, we’ve grown from an idea to a full-time staff supporting a growing international user-base. We’re about to take a huge step forward, and are incredibly excited to launch our For Publishers program.
Wondering how to incorporate quizzes into your publishing or marketing strategy? Check out these brands who crushed the interactive content game in 2015.
As publishers, we’re here to educate, enlighten, entertain, and empower our digital audiences. We publish content to add value to our readers’ lives. But we will lose our audiences once we’ve lost their attention. The fastest way to lose audience attention is to keep rolling out passive content, or content that doesn’t ask the reader to participate.