Excess Capacity in the Information Age

Excess Capacity in the Information Age

Frank Leopold Weil, a renown American lawyer once said “apathy is the enemy of democracy."  Mr. Weil's words have never been more important.  From the Brexit and Trump phenomena to the rise of fake news and the “Catch Me Outside” girl, we’re living in crazy times, and I think it's fair to say we're all a bit exhausted.  

Use Agile Content Development to Produce Quizzes Your Audience Will Love

Unlike traditional waterfall strategies, agile content development relies on a feedback loop that monitors real-time audience behaviors and interactions. By releasing content iteratively, and tweaking that content based on audience feedback and analytics, publishers can deliver the right content, to the right audience, at the right time.

How I Used Bullseye Methodology to Boost Our Marketing Strategy

The distributed web allows for unprecedented access to content across a multitude of channels and formats. It also makes the internet extremely noisy. So how do you determine which channels to use, when to go for it, and how to leverage them? Traction provides a framework to do just that, and it’s called Bullseye.

The Difference Between Active and Passive Content That Every Publisher Needs to Know

As publishers, we’re here to educate, enlighten, entertain, and empower our digital audiences. We publish content to add value to our readers’ lives.  But we will lose our audiences once we’ve lost their attention.  The fastest way to lose audience attention is to keep rolling out passive content, or content that doesn’t ask the reader to participate.